The Secret to Building Great B2B Content with Adam McQueen, Director of Product Marketing and Content at Klue | Ep. 363
Description
B2B content doesn’t have to be boring.
Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse.
Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies.
They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams.
If you’ve ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook.
Follow Adam:
LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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